How to Attract Clients Who REALLY Love You & Can't Wait To Work With You!

The reality is, people buy from people, not businesses. With the rise of Social Media, clients demand, and are being met with, greater and deeper authenticity.

Sharing your authenticity is particularly important if you are a service provider, professional or solo-preneur. People are ultimately buying YOU, whether they know this or not. Therefore, it's up to YOU to share your personality and lifestyle and genuine thoughts and feelings in a way that attracts a tribe of prospects and business partners who are really into YOU, and who are also interested in your expertise and the experience of working with you - whatever results you may be promising.

Ultimately, your integrity will shine through. All the marketing promises in the world can't overcome the truth of who you are in your core. If you are honest, then failure to deliver as promised once in a while will be forgiven and trust will be deepened by your accountability and earnest desire to make things right for your clients. This will spread positive word of mouth, and Social Media will work for you.

Traditional (1.0) websites and marketing are like billboards or television at best. You're broadcasting. You're not interacting. In the 21st Century, your clients want to see you, get a feel for you, get a sense of what matters to you and what you put first in your life. This isn't something most marketers put in their ads.

The best way to really share who you are is to share snipits of your thoughts and even pics, audio and video clips that showcase not only what you know, but who you are. So sure, post your killer glamour shots, post your interview on TV and on stage at seminars, post your articles and expert blog posts. All that is great stuff. AND... if you really want to connect with your Tribe, and attract like-minded prospects who love you and WANT to do business with you, follow some of these suggestions:

1. Post pictures & vids of you with the kids getting ice cream, you and your friends having fun doing something that really reflects what you're passionate about, interested in and committed to.
2. Post questions that you are genuinely curious about and interact with the folks who care enough about you and what you're saying to respond. Don't leave em hanging
3. Make interesting comments on other people's posts and let them know you're a human being and you care about them, too!

These are just a few ways to authentically connect with the prospects and business partners that will help you take your business and your life to the next level this year.

If you're using them or if you try them out, show some love and post some feedback so everyone else can see how well they work!

Cheers,

Craig


PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!

Craig Filek
Social Media Profit School
Read Blog: Social Media Profit School Blog
Email Me: Craig(at)SocialMediaProfitSchool
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Twitter: www.twitter.com/SMProfitSchool