To be an effective marketer, you must know what your ROI (return on investment) is for every dollar you spend.
Even though it's essentially free to market your services on Facebook, Twitter, and other social media sites, this principle of measuring your results is just as important as when you're spending thousands on a mailing or radio campaign.
Just think of all the time you can waste without getting any work done, and without making a dime from all your thousands of followers and fans. That's not acceptable if you want to be a success.
There are a lot of social media "experts" out there and they all claim to have "THE" answer, the Holy Grail of social media success. A lot of them have some really good stuff, and you should try out as much of it as you can in a focused, scientific way if you really want to become successful (and be able to justify your time) on Twitter, Facebook, et al...
Whether you're seeking fame, fortune or fun... the bottom line is the same: Results Count!
Here at the Social Media Profit School, we've got our own ideas about what works when it comes to social media profits. Most of the ideas we base our services on come not from the latest fads and fashionable expert advice out there.
Rather, our ideas are rooted firmly in the principles of direct-respnse marketing, and we apply these ideas on Facebook and Twitter. We test the ideas to see what actually flies, then we apply what works for our clients.
Our strategy breaks down in to three simple steps:
1.) Follow and study what the best marketers are doing on their social media channels - both traditional marketers, and also social media experts.
2.) Test EVERYTHING - including the basic strategies of the lead generation funnel, the newest technology & integration strategies (including iPhone integration), even the subtle nuances of how the best marketers word their offers so they feel authentic, not like a used car salesman manages your page.
3.) Apply the strategies that work for our clients and make sure the innovations actually work with each individual client.
Without testing and measuring what works in YOUR business, even the top social media experts can lead you astray. All that "Free" marketing exposure you thought was gonna balloon your business this year ends up costing you big time.
So, before you go investing another dime in online courses and seminars, do yourself a favor...
Ask yourself whether the best use of your time is spent studying & testing & tweaking & testing some more, or if you should just stay focused on doing what you're best at, and leave the social media marketing to the ones who know what to do, how to do it, and how to test for improvements so you know you're getting the best possible online strategy for your money.
Cheers,
Craig
PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!
Craig Filek
Social Media Profit School
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