Creating Your Keyword List
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How Do You Profit from Social Media Profiles?
Return on Investment.
It's a tricky notion when it comes to Social Media.
What most business folk are used to is, "never spend a dollar unless you can make or save MORE than a dollar."
And this is terrific advice. I fully advise it on every business decision.
So, how do you get your Social Media profiles to pay off? How do you make your tweets and wall posts and friend requests add up to "more than a dollar"?
It's very simple. Since this is new territory for many business folk, I'll break it down into a few basic steps. Let's begin with the end in mind:
1.) Have a Marketing & Sales System that captures a prospect's attention, causes them to desire more information about how YOU can help solve their problem(s), and eventually converts them into a client. This is the KEY to making your Social Media investment payoff. If you don't have a system for capturing Leads and building value while further qualifying them and eventually converting the most qualified into sales, then you will not likely see the ROI. It's that simple. It's like fishing with a worm and a line, but no hook. You're not likely to land the fish, silly.
2.) So what is the "hook"? It's also known as a Lead Generation Magnet and looks like a Name & Email capture form that is connected to an auto-responder or CRM. Typically, a Free Report that promises some answers or vital information that a qualified prospect would desire and value make a great Lead Generation Magnet. Free consultations also work well, depending on your business model. The hook will be offered on your blog and your website, though not on your Profiles. Occasionally, you may post or tweet a link about it, but infrequently as this will turn people off.
3.) Funnel your prospects from your Profiles to your Lead Generation Magnet page. By integrating your Blog with your Social Media Profiles like Facebook and LinkedIn, you will be writing interesting content that is automatically disseminated to your Tribe (aka: list, herd, friends...) When people are interested in you, what you have to say, or what you have to offer, they will dig deeper into your information. They will click on your blog, or your website, and see the Lead Capture Form. They will enter their name and email in order to get your Free Gift. That's when they have raised their hand as a qualified prospect who you can begin to convert - to SELL to. All your Social Media Profiles are intended to funnel qualified prospects back to your Lead Capture Form. Trying to sell directly on the Profile is tacky and people will un-friend you.
4.) Profile Content is the final step in this system. It's such a broad topic that I am going to cover it in a separate post: Suffice to say, your Content is what people are most interested. Why? Because people do business with PEOPLE. Social Media is about PEOPLE. So, while your Lead Generation Magnet is about selling, your Profile Content is about YOU. Anyone interested in working with you will want to know more about YOU than your business vision and mission. They want to feel they can trust YOU and that means they have to have a window into your life. Your best, longest term clients will be the ones you have the most affinity with, shared interests and values. The bottom line on Profile Content is this: Be Authentic!
If you follow this simple formula, you will see an ROI on your Social Media investment. It will not come overnight, though. It takes time to get the swing of things with this new Marketing Channel, build a Tribe, get some viral exposure to new prospects via your existing Tribe, and perfect your Lead Generation Magnet.
In the next post I will delve into Profile Content and how to Be Authentic!
Cheers,
Craig
PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!
Craig Filek
Your Social Media Maverick
Read Blog: Social Media Maverick Blog
Email Me: CraigFilek(at)gmail
Facebook Me: http://profile.to/craigfilek/
Twitter: https://twitter.com/CraigFilek
LinkedIn: http://www.linkedin.com/in/craigfilek
It's a tricky notion when it comes to Social Media.
What most business folk are used to is, "never spend a dollar unless you can make or save MORE than a dollar."
And this is terrific advice. I fully advise it on every business decision.
So, how do you get your Social Media profiles to pay off? How do you make your tweets and wall posts and friend requests add up to "more than a dollar"?
It's very simple. Since this is new territory for many business folk, I'll break it down into a few basic steps. Let's begin with the end in mind:
1.) Have a Marketing & Sales System that captures a prospect's attention, causes them to desire more information about how YOU can help solve their problem(s), and eventually converts them into a client. This is the KEY to making your Social Media investment payoff. If you don't have a system for capturing Leads and building value while further qualifying them and eventually converting the most qualified into sales, then you will not likely see the ROI. It's that simple. It's like fishing with a worm and a line, but no hook. You're not likely to land the fish, silly.
2.) So what is the "hook"? It's also known as a Lead Generation Magnet and looks like a Name & Email capture form that is connected to an auto-responder or CRM. Typically, a Free Report that promises some answers or vital information that a qualified prospect would desire and value make a great Lead Generation Magnet. Free consultations also work well, depending on your business model. The hook will be offered on your blog and your website, though not on your Profiles. Occasionally, you may post or tweet a link about it, but infrequently as this will turn people off.
3.) Funnel your prospects from your Profiles to your Lead Generation Magnet page. By integrating your Blog with your Social Media Profiles like Facebook and LinkedIn, you will be writing interesting content that is automatically disseminated to your Tribe (aka: list, herd, friends...) When people are interested in you, what you have to say, or what you have to offer, they will dig deeper into your information. They will click on your blog, or your website, and see the Lead Capture Form. They will enter their name and email in order to get your Free Gift. That's when they have raised their hand as a qualified prospect who you can begin to convert - to SELL to. All your Social Media Profiles are intended to funnel qualified prospects back to your Lead Capture Form. Trying to sell directly on the Profile is tacky and people will un-friend you.
4.) Profile Content is the final step in this system. It's such a broad topic that I am going to cover it in a separate post: Suffice to say, your Content is what people are most interested. Why? Because people do business with PEOPLE. Social Media is about PEOPLE. So, while your Lead Generation Magnet is about selling, your Profile Content is about YOU. Anyone interested in working with you will want to know more about YOU than your business vision and mission. They want to feel they can trust YOU and that means they have to have a window into your life. Your best, longest term clients will be the ones you have the most affinity with, shared interests and values. The bottom line on Profile Content is this: Be Authentic!
If you follow this simple formula, you will see an ROI on your Social Media investment. It will not come overnight, though. It takes time to get the swing of things with this new Marketing Channel, build a Tribe, get some viral exposure to new prospects via your existing Tribe, and perfect your Lead Generation Magnet.
In the next post I will delve into Profile Content and how to Be Authentic!
Cheers,
Craig
PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!
Craig Filek
Your Social Media Maverick
Read Blog: Social Media Maverick Blog
Email Me: CraigFilek(at)gmail
Facebook Me: http://profile.to/craigfilek/
Twitter: https://twitter.com/CraigFilek
LinkedIn: http://www.linkedin.com/in/craigfilek
How to White-List Our Email Address
To make sure you receive emails from us, please take just a moment now to "whitelist" our address with your email server to ensure delivery.
Select your email provider from the list below, and follow a few simple steps to let them know that you want emails from Results@SocialMediaProfitSchool.org to be delivered to you.
Feel free to link back to this post when requesting that your email contacts white-list you too!
Providers we have instructions for:
AOL
Comcast
Earthlink
Gmail
Hotmail
Yahoo
Mozilla Thunderbird
Outlook 2003
SBC Global
Verizon
Blackberry Devices
AOL
If you are using AOL, you can ensure that your subscription information is delivered to your inbox by setting your Mail Controls. Here's how:
1. Go to Mail Controls
2. Select the screen name we're sending your email to
3. Click Customize mail Controls for this screen name
For AOL version 8.0:
Select allow email from all AOL members, email address and domains.
1. Click next until the save button shows up at the bottom
2. Click save
If you haven't received an email from us yet:
Please add our "From address" to your AOL address book:
1. Click the Mail menu and select Address Book.
2. Wait for the "Address Book" window to pop up, then click the Add button.
3. Wait for the "Address Card for New Contact" window to load.
4. Paste our email address into the "Other E-Mail" field.
5. Make our From address the "Primary E-Mail" address by checking the associated check box.
6. Click the Save button.
If you have already received an email from us:
If our email is in your AOL Spam Folder, please open the email and then click the This Is Not Spam button. Next, please add our address into your Address Book as described above.
COMCAST
1. Sign into Webmail.
2. On the left navigation menu, click Address Book.
3. Click Add Contact.
4. Under the General tab, in the box under the Email Address, enter our email address
5. Click the Add button.
If you have enabled Restrict Incoming Email, also do the following:
1. Sign into Webmail.
2. Select Preferences.
3. Select Restrict Incoming Email. Note: If Enable Email Controls is set to Yes, then you are restricting incoming emails.
4. Select Allow email from addresses listed below.
5. Enter our email address, and click the Add button.
EARTHLINK
1. Click the Address Book button to open your address book in the browser.
2. Click the Add Contact button (if you use EarthLink 5.0 or higher, click the Add button).
3. Type in our email address into the email address slot and then click OK.
GMAIL
If you haven't received a message from us yet, add our email address to your Gmail Contacts List:
1. Click Contacts along the left side of any Gmail page.
2. Click Add Contact.
3. Copy and paste our email address into the primary email address dialog box.
4. Click Save.
How to check if our email is in the "spam" folder:
1. Click Spam along the left side of any Gmail page.
2. Check-mark the box next to our newsletter.
3. Click Not Spam button along the top.
HOTMAIL
If you are using Hotmail, add our email address to your Hotmail Safe List. Here's how:
1. Open your mailbox and click "Options" (upper right hand corner).
2. Click the "Junk E-Mail Protection" link (top of page).
3. Select the "Safe List" link (2nd from bottom).
3. In the space provided (labeled "Type and address or domain", enter our email address.
4. Click "Add"
5. When you see the address you entered in the Safe List box, click OK
If you have received a message from us:
1. If our email is in your Junk E-Mail Folder, open the email and click the Not Junk button.
2. Next, check to see if our email address is in your Blocked Senders list.
If you see our email address on this list, select it and click the Remove button.
3. Finally, if you have not done so, add our email address into your Safe List as outlined above.
MOZILLA THUNDERBIRD
If you haven't received a message from us yet:
You will need to add our email address to your Thunderbird Address Book and configure your Junk Mail Controls to white list your address book.
1. Click the Address Book button.
2. Make sure the Personal Address Book is highlighted.
3. Click the New Card button. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under the Contact tab, copy and paste our "From" address, add our email address into the Email dialog box.
5. Click OK.
If you have received a message from us:
1. Please check your Junk folder to see if our emails have been mistakenly placed there.
2. To prevent this from happening in the future, you need to mark our email as not junk. Do this by right-clicking on our newsletter and choose "Mark -< As Not Junk". White list your Personal Address Book: 1. From the main drop down menu, select "Tools -< Junk Mail Controls..." This will launch the Junk Mail Controls window that has two tabs: Settings and Adaptive Filter. 2. Under the Settings tab, update the "White Lists" module by selecting Personal Address Book from the pull down menu and then check mark the box next to "Do not mark messages as junk mail". Click OK. OUTLOOK (2003?)
Add our email address to your Safe Senders list:
1. On the Tools menu, click Options.
2. On the Preferences tab, click Junk E-mail.
3. On the Safe Senders tab, click Add.
4. In the Add address, put our email address
5. Click OK.
SBC GLOBAL
1. Go to the SBC Global Mail page and click the Options link.
2. In the Management section, click the Filters link.
3. Click the Add button.
4. In the "From header" rule, in the field to the right of contains, enter our email address.
5. From the Move the message to pull-down list, choose inbox.
6. Click the Add Filter button to save the filter.
VERIZON
1. Go to your account and click on the Address Book link in the left column.
2. Select Create Contact.
3. The Add Address Book Entry screen appears. In the Email field, type our email address.
4. In the Nickname field, type our email address.
5. Select Save.
YAHOO
To ensure your subscription information is delivered to your Yahoo inbox (not the Bulk Mail or Junk Mail folder), you can instruct Yahoo to filter it to your inbox. Here's how:
1. Open your Yahoo mailbox
2. Click Mail Options (upper right hand corner).
3. Click filters
4. Next, click add filter (may also be add link)
5. In the top row, labeled From Header: make sure contains is selected in the pull-down menu.
6. Click in the text box next to that pull-down menu, then enter our email address.
(Please select the email address from the list provided, if available).
7. At the bottom, where it says Move the message to: select Inbox from the pull-down menu.
8. Click the Add Filter button again.
If you have received a message from us:
1. If our email is getting stuck in your Yahoo Bulk Folder, please open
the email and click the Not Spam button.
2. Next, check to see if the email address is in your "Blocked Addresses" list. If you see our email address on this list, select it and click the Remove Block button.
3. Lastly, please set up a filter as outlined above.
BLACKBERRY Devices
1. Scroll up to the message header.
2. Get to the field where their name is listed, click the Berry button and then click Show Address.
3. Select and copy that address to the clipboard.
4. Go into Address Book and find the user.
5. Select Save.
6. Click to edit it, and then click the Berry button to add another email address.
7. Paste it in and click Save.
Feel free to link back to this post when requesting that your email contacts white-list you too!
Cheers,
Craig
PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!
Craig Filek
Social Media Profit School
Read Blog: Social Media Profit School Blog
Email Me: Craig(at)SocialMediaProfitSchool
Facebook Page: www.facebook.com/SocialMediaProfitSchool
Twitter: www.twitter.com/SMProfitSchool
Select your email provider from the list below, and follow a few simple steps to let them know that you want emails from Results@SocialMediaProfitSchool.org to be delivered to you.
Feel free to link back to this post when requesting that your email contacts white-list you too!
Providers we have instructions for:
AOL
Comcast
Earthlink
Gmail
Hotmail
Yahoo
Mozilla Thunderbird
Outlook 2003
SBC Global
Verizon
Blackberry Devices
AOL
If you are using AOL, you can ensure that your subscription information is delivered to your inbox by setting your Mail Controls. Here's how:
1. Go to Mail Controls
2. Select the screen name we're sending your email to
3. Click Customize mail Controls for this screen name
For AOL version 8.0:
Select allow email from all AOL members, email address and domains.
1. Click next until the save button shows up at the bottom
2. Click save
If you haven't received an email from us yet:
Please add our "From address" to your AOL address book:
1. Click the Mail menu and select Address Book.
2. Wait for the "Address Book" window to pop up, then click the Add button.
3. Wait for the "Address Card for New Contact" window to load.
4. Paste our email address into the "Other E-Mail" field.
5. Make our From address the "Primary E-Mail" address by checking the associated check box.
6. Click the Save button.
If you have already received an email from us:
If our email is in your AOL Spam Folder, please open the email and then click the This Is Not Spam button. Next, please add our address into your Address Book as described above.
COMCAST
1. Sign into Webmail.
2. On the left navigation menu, click Address Book.
3. Click Add Contact.
4. Under the General tab, in the box under the Email Address, enter our email address
5. Click the Add button.
If you have enabled Restrict Incoming Email, also do the following:
1. Sign into Webmail.
2. Select Preferences.
3. Select Restrict Incoming Email. Note: If Enable Email Controls is set to Yes, then you are restricting incoming emails.
4. Select Allow email from addresses listed below.
5. Enter our email address, and click the Add button.
EARTHLINK
1. Click the Address Book button to open your address book in the browser.
2. Click the Add Contact button (if you use EarthLink 5.0 or higher, click the Add button).
3. Type in our email address into the email address slot and then click OK.
GMAIL
If you haven't received a message from us yet, add our email address to your Gmail Contacts List:
1. Click Contacts along the left side of any Gmail page.
2. Click Add Contact.
3. Copy and paste our email address into the primary email address dialog box.
4. Click Save.
How to check if our email is in the "spam" folder:
1. Click Spam along the left side of any Gmail page.
2. Check-mark the box next to our newsletter.
3. Click Not Spam button along the top.
HOTMAIL
If you are using Hotmail, add our email address to your Hotmail Safe List. Here's how:
1. Open your mailbox and click "Options" (upper right hand corner).
2. Click the "Junk E-Mail Protection" link (top of page).
3. Select the "Safe List" link (2nd from bottom).
3. In the space provided (labeled "Type and address or domain", enter our email address.
4. Click "Add"
5. When you see the address you entered in the Safe List box, click OK
If you have received a message from us:
1. If our email is in your Junk E-Mail Folder, open the email and click the Not Junk button.
2. Next, check to see if our email address is in your Blocked Senders list.
If you see our email address on this list, select it and click the Remove button.
3. Finally, if you have not done so, add our email address into your Safe List as outlined above.
MOZILLA THUNDERBIRD
If you haven't received a message from us yet:
You will need to add our email address to your Thunderbird Address Book and configure your Junk Mail Controls to white list your address book.
1. Click the Address Book button.
2. Make sure the Personal Address Book is highlighted.
3. Click the New Card button. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under the Contact tab, copy and paste our "From" address, add our email address into the Email dialog box.
5. Click OK.
If you have received a message from us:
1. Please check your Junk folder to see if our emails have been mistakenly placed there.
2. To prevent this from happening in the future, you need to mark our email as not junk. Do this by right-clicking on our newsletter and choose "Mark -< As Not Junk". White list your Personal Address Book: 1. From the main drop down menu, select "Tools -< Junk Mail Controls..." This will launch the Junk Mail Controls window that has two tabs: Settings and Adaptive Filter. 2. Under the Settings tab, update the "White Lists" module by selecting Personal Address Book from the pull down menu and then check mark the box next to "Do not mark messages as junk mail". Click OK. OUTLOOK (2003?)
Add our email address to your Safe Senders list:
1. On the Tools menu, click Options.
2. On the Preferences tab, click Junk E-mail.
3. On the Safe Senders tab, click Add.
4. In the Add address, put our email address
5. Click OK.
SBC GLOBAL
1. Go to the SBC Global Mail page and click the Options link.
2. In the Management section, click the Filters link.
3. Click the Add button.
4. In the "From header" rule, in the field to the right of contains, enter our email address.
5. From the Move the message to pull-down list, choose inbox.
6. Click the Add Filter button to save the filter.
VERIZON
1. Go to your account and click on the Address Book link in the left column.
2. Select Create Contact.
3. The Add Address Book Entry screen appears. In the Email field, type our email address.
4. In the Nickname field, type our email address.
5. Select Save.
YAHOO
To ensure your subscription information is delivered to your Yahoo inbox (not the Bulk Mail or Junk Mail folder), you can instruct Yahoo to filter it to your inbox. Here's how:
1. Open your Yahoo mailbox
2. Click Mail Options (upper right hand corner).
3. Click filters
4. Next, click add filter (may also be add link)
5. In the top row, labeled From Header: make sure contains is selected in the pull-down menu.
6. Click in the text box next to that pull-down menu, then enter our email address.
(Please select the email address from the list provided, if available).
7. At the bottom, where it says Move the message to: select Inbox from the pull-down menu.
8. Click the Add Filter button again.
If you have received a message from us:
1. If our email is getting stuck in your Yahoo Bulk Folder, please open
the email and click the Not Spam button.
2. Next, check to see if the email address is in your "Blocked Addresses" list. If you see our email address on this list, select it and click the Remove Block button.
3. Lastly, please set up a filter as outlined above.
BLACKBERRY Devices
1. Scroll up to the message header.
2. Get to the field where their name is listed, click the Berry button and then click Show Address.
3. Select and copy that address to the clipboard.
4. Go into Address Book and find the user.
5. Select Save.
6. Click to edit it, and then click the Berry button to add another email address.
7. Paste it in and click Save.
Feel free to link back to this post when requesting that your email contacts white-list you too!
Cheers,
Craig
PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!
Craig Filek
Social Media Profit School
Read Blog: Social Media Profit School Blog
Email Me: Craig(at)SocialMediaProfitSchool
Facebook Page: www.facebook.com/SocialMediaProfitSchool
Twitter: www.twitter.com/SMProfitSchool
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