To be an effective marketer, you must know what your ROI (return on investment) is for every dollar you spend.
Even though it's essentially free to market your services on Facebook, Twitter, and other social media sites, this principle of measuring your results is just as important as when you're spending thousands on a mailing or radio campaign.
Just think of all the time you can waste without getting any work done, and without making a dime from all your thousands of followers and fans. That's not acceptable if you want to be a success.
There are a lot of social media "experts" out there and they all claim to have "THE" answer, the Holy Grail of social media success. A lot of them have some really good stuff, and you should try out as much of it as you can in a focused, scientific way if you really want to become successful (and be able to justify your time) on Twitter, Facebook, et al...
Whether you're seeking fame, fortune or fun... the bottom line is the same: Results Count!
Here at the Social Media Profit School, we've got our own ideas about what works when it comes to social media profits. Most of the ideas we base our services on come not from the latest fads and fashionable expert advice out there.
Rather, our ideas are rooted firmly in the principles of direct-respnse marketing, and we apply these ideas on Facebook and Twitter. We test the ideas to see what actually flies, then we apply what works for our clients.
Our strategy breaks down in to three simple steps:
1.) Follow and study what the best marketers are doing on their social media channels - both traditional marketers, and also social media experts.
2.) Test EVERYTHING - including the basic strategies of the lead generation funnel, the newest technology & integration strategies (including iPhone integration), even the subtle nuances of how the best marketers word their offers so they feel authentic, not like a used car salesman manages your page.
3.) Apply the strategies that work for our clients and make sure the innovations actually work with each individual client.
Without testing and measuring what works in YOUR business, even the top social media experts can lead you astray. All that "Free" marketing exposure you thought was gonna balloon your business this year ends up costing you big time.
So, before you go investing another dime in online courses and seminars, do yourself a favor...
Ask yourself whether the best use of your time is spent studying & testing & tweaking & testing some more, or if you should just stay focused on doing what you're best at, and leave the social media marketing to the ones who know what to do, how to do it, and how to test for improvements so you know you're getting the best possible online strategy for your money.
Cheers,
Craig
PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!
Craig Filek
Social Media Profit School
Read Blog: Social Media Profit School Blog
Email Me: Craig(at)SocialMediaProfitSchool
Facebook Page: www.facebook.com/SocialMediaProfitSchool
Twitter: www.twitter.com/SMProfitSchool
Showing posts with label Done For You. Show all posts
Showing posts with label Done For You. Show all posts
Why is Social Media So Important?
Without social media, there would be no Christmas. The sun would not light the earth, and the worms would not dig in the soil.
It's true, business has been done for millenia without even so much as an iphone, let alone all these new-fangled social media sites like Facebook, Twitter, MySpace, LinkedIn and Blogger. It will not be the end of the world if you aren't using these channels to promote your business. But, for the return on investment, I'm going to strongly suggest you consider trying it out.
What is really important to understand is that people like doing business with people they know, like and feel a sense of shared values or affinities with. Business has always been done that way because humans have always operated this way.
What's unique about business in the past 2, or even 50 years, is how much information can be communicated, quickly, to and from any point in the world. We live in HIGH-TECH times, and it's made the pace of life and work just about maddening.
What people crave at any age, not just Millenials and Gen Y on their wacky cell phones, is a sense of connection. We call it High-TOUCH, to balance the High-Tech.
While it's easy to do business with someone we can see and touch and vibe with, it's not as easy to do business with someone 300 or 3000 miles away. However, with social media, I can learn a lot about a person before doing business with them, and this my friend, is why it's so important that you have a social media profile.
Even if you're a local professional and your clients live right up the street, unless they have a good feeling for you, they may not even come down to the office to meet with you in person. Your website may have a picture or two of you, mostly it's full of clip art, and phony models impersonating satisfaction with some semblance of your service work.
What people want to see is YOU! They want to know if you are a cool person, with a face and a name and a personality. Maybe a family, certainly some hobbies and a stance on issues or interests you are passionate about sharing.
You like Italian food? What about water-skiiing with your family on the weekend. How was that trip to Paris? The tabloid and gossip industry is a multi-billion dollar business.
People are curious, they want to know. Give yourself authentically to your prospects and clients on your profiles, and they will do business with you because they see you are like them. So they will like you, and they will like doing business with you.
That's how we work. That's how to work it with social media.
It's pretty simple once you get set up. It's the setting up that can be a challenge.
Let me know if you need any help ;-]
Cheers,
Craig
PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!
Craig Filek
Your Social Media Maverick
Read Blog: Social Media Maverick Blog
Email Me: CraigFilek(at)gmail
Facebook Me: http://profile.to/craigfilek/
Twitter: https://twitter.com/CraigFilek
LinkedIn: http://www.linkedin.com/in/craigfilek
It's true, business has been done for millenia without even so much as an iphone, let alone all these new-fangled social media sites like Facebook, Twitter, MySpace, LinkedIn and Blogger. It will not be the end of the world if you aren't using these channels to promote your business. But, for the return on investment, I'm going to strongly suggest you consider trying it out.
What is really important to understand is that people like doing business with people they know, like and feel a sense of shared values or affinities with. Business has always been done that way because humans have always operated this way.
What's unique about business in the past 2, or even 50 years, is how much information can be communicated, quickly, to and from any point in the world. We live in HIGH-TECH times, and it's made the pace of life and work just about maddening.
What people crave at any age, not just Millenials and Gen Y on their wacky cell phones, is a sense of connection. We call it High-TOUCH, to balance the High-Tech.
While it's easy to do business with someone we can see and touch and vibe with, it's not as easy to do business with someone 300 or 3000 miles away. However, with social media, I can learn a lot about a person before doing business with them, and this my friend, is why it's so important that you have a social media profile.
Even if you're a local professional and your clients live right up the street, unless they have a good feeling for you, they may not even come down to the office to meet with you in person. Your website may have a picture or two of you, mostly it's full of clip art, and phony models impersonating satisfaction with some semblance of your service work.
What people want to see is YOU! They want to know if you are a cool person, with a face and a name and a personality. Maybe a family, certainly some hobbies and a stance on issues or interests you are passionate about sharing.
You like Italian food? What about water-skiiing with your family on the weekend. How was that trip to Paris? The tabloid and gossip industry is a multi-billion dollar business.
People are curious, they want to know. Give yourself authentically to your prospects and clients on your profiles, and they will do business with you because they see you are like them. So they will like you, and they will like doing business with you.
That's how we work. That's how to work it with social media.
It's pretty simple once you get set up. It's the setting up that can be a challenge.
Let me know if you need any help ;-]
Cheers,
Craig
PS - If you know you need a social media presence and a strategy for attracting clients, then send me an email, or connect with me through the social media profiles I've listed below. We've got entire done for you packages that include a comprehensive strategy session, integration with your blog and CRM lead capture form, and a host of other neat tricks that would take you hours and hours to figure out on your own. Contact me today!
Craig Filek
Your Social Media Maverick
Read Blog: Social Media Maverick Blog
Email Me: CraigFilek(at)gmail
Facebook Me: http://profile.to/craigfilek/
Twitter: https://twitter.com/CraigFilek
LinkedIn: http://www.linkedin.com/in/craigfilek
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